I write these reviews because I’m inherently a curious person with a technology background, and thus I try and be as complete as I can. Lastly, at the end of the day keep in mind I’m just like any other regular athlete out there. Most of my ordered ones have since come in, and their box of mounts will head back shortly – just like always. They also sent over a box of mounts to start with until my retail mounts came in. That VIRB has already gone back to Garmin. Garmin had sent me over a VIRB Elite to start testing with until retail availability. In the case of this review, I own all the VIRB’s seen here (bought myself).
Thus, much of this review will be focused on whether or not Garmin has been able to execute on that vision – and thus by extension whether or not they can realistically take any of GoPro’s pie. Where Garmin has the potential though to differentiate is the inroads in sports and fitness that primarily audio/video companies lack. There’s plenty of others much larger than Garmin, take Sony and JVC for example. Of course, large companies focusing their attention on the now billion-dollar business of GoPro is nothing new. Most notable however, is that they’re squaring off directly against the biggest player in the industry: GoPro. When Garmin announced the VIRB action camera late this past summer, it represented further expansion into the outdoor market, due to it’s significant product tie-ins with other Garmin products.
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